End of traffic light system a great time to launch new hospitality brands

The recent announcement that the country’s traffic light system was coming to an end was described by the Hospitality Association as “the best news” it had heard for two and half years.

“At last. Operators have been hanging out for this news for a very long time,” said association chief executive Julie White.

She said it was now time to make up lost ground, as confidence returned to diners and customers to venture out and socialise in the country’s many wonderful cafes and eateries.

Similarly, the Restaurant Association said now the restrictions had been dropped, sector professionals can expect brighter days and more certainty.

Other good news for the sector are changes to number of people who can enter the country under the Working Holiday scheme and extensions of existing visas, which will make a big difference to hospitality businesses that have been short staffed.

The move is expected to make it much easier to find staff after a difficult period. 

As people indulge in their new freedoms, and migrant workers return this could be the perfect time to launch a hospitality business like The Boiling Crab®. 

This franchise opportunity brings a New Orleans seafood style of dining to New Zealand, something unique to the country’s already varied food landscape.

The chain was founded by Vietnamese immigrants to the US back in 2004, and specialises in Cajun style seafood boil with fresh market seafood. The Boiling Crab® has a large presence in California , across the USA and is licensed in Australia, China, the Philippines and the Middle East. The owners are now looking for a New Zealand licensee to build, own and operate a total of 5 restaurants in major cities.

This business is lockdown-proof too, with strong delivery and takeaway sales, which successfully saw the brand power through the pandemic. This business makes an average US$5 million a year per restaurant in a 510 square meter space.

Any potential franchisee would get access to a full-service restaurant operator, with knowledge and access to supply chain resources, a world class digital operating system, online video staff training, as well as to an experienced food and beverage management team.

Other franchises to successfully launch in New Zealand in recent years include Taco Bell® and Carls Jr.®. Taco Bell ®came to Lynn Mall, Auckland in 2019, with plans to launch 25 sites across New Zealand by 2023.

Despite COVID, prominent franchise owner Restaurant Brands’ financial reporting for the first half of 2022, shows it opened 11 new Taco Bell stores across Australia and New Zealand in the last year, with an additional three Taco Bell® stores due to open in New Zealand before the end of the year. The bullish performance defied inflationary pressures, building equipment shortages and severe staff shortages.

The Franchise Coach’s Stewart Germann, who has worked in franchising for more than 40 years says The Boiling Crab® is a great opportunity for a savvy operator exploring their next move. A key differentiator for The Boiling Crab® is all food is made fresh when ordered.

“The hospitality trade has been through a difficult period but we are now officially through the other side. I expect a surge in hospitality trade as we enter the spring and summer months and people embrace more carefree living again.

“The right licensee has the chance to capture this energy and capitalise on it by bringing a new offer to market.”

To find out more about The Boiling Crab® franchise opportunity, contact The Franchise Coach Stewart Germann today at 021 276 9898 or at stewart@thefranchisecoach.co.nz.

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Stewart Germann
Stewart Germann

Stewart Germann is a Barrister and Solicitor of the High Court of New Zealand and he attended the University of Auckland. He has the qualifications of B.Com, LLB, FCIS, CFInstD, CFE and Notary Public and he specialises in franchising, licensing, sale and purchase of businesses and commercial law.

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