Iconic Brand Power
As the most recognised bar worldwide, TGI Fridays have gone strength-to-strength post-pandemic, delivering industry-leading same-store sales performance.
With 690 locations across 51 different countries, TGI Fridays see the potential to double their footprint, bringing fun to everyone who visits. They’ve delivered double-digit SSS growth in the back half of 2021.
As a modern business operating in the modern world, TGI Fridays also bring a digital offering to the table, with their digital platform having received an upgrade in 2020. going digital has also allowed Fridays to improve their Fridays rewards programme, improve the efficiency of the FOH and BOH staff and improve revenue maximisation, Additionally, Fridats have developed a strategic partnership with C3 and their relevant brands, creating the opportunity to increase AUV by leveraging kitchen capacity.
TGI Fridays have also started to make themselves a frozen food favourite for avid customers, offering appetisers, mains and Beyond Meat products. This has so far delivered 7%+ CAGR, with significant growth opportunities visible on the horizon.
TGI Fridays didn’t invent fun, but they’ve perfected it. From the front of house to senior management, everyone is looking to deliver that Fridays feeling.