WHAT IS FRANCHISING? Quite simply, franchising is a method of marketing goods and services. The franchisor owns the name, idea, secret process or piece of equipment together with the goodwill and know-how associated with it. The franchisor grants a licence (franchise) to another person (the franchisee) permitting the exploitation of such name, idea, process or …
New Zealand is a member of the Commonwealth with a population of over 4.2 million people. It is one of the most deregulated countries in the world to conduct small to medium-sized business and there is no specific legislation controlling the operation of franchising in New Zealand. Franchise Association of New Zealand (FANZ) The FANZ …
‘Must Know’ info about franchising in New Zealand Read More »
Did you know that the turnover of the franchise sector in New Zealand exceeds $19 billion per year? This figure does not include the revenue generated through franchised hotels, petrol stations or car dealerships. There are over 400 franchise systems in New Zealand and over 22,000 individually owned franchised businesses. Franchised companies and franchised outlets …
All franchisors will be interested in marketing their brands. How is this done? Normally by way of national marketing where the franchisees pay a percentage of turnover; and also by local marketing where a franchisee markets in a particular territory or area. The national marketing fund can total a considerable sum of money so where …
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